27.5 ain’t dead.. In fact, Industry Nine improved theirs! Updates to their Premium Carbon 27.5 Enduro 310 rims include a revised lay-up promoting better impact resistance, a slightly shallower profile to add radial compliance, and wider bead walls to better protect from pinch flats. And of course a Lifetime Warranty. Industry Nine’s trusted and fully customizable Hydra 32h system hub and spoke chassis serves as the foundation, so you can rest assured on top-shelf performance and durability. Keep your favorite enduro bike, mount up a set of EN310 27.5″ wheels and see what difference and see how your riding can be launched to levels you’d never thought possible.